NOW Health Group, Inc. to Take Over Naming Rights to Sears Centre Arena;

Transition to NOW® Arena as part of 15-year agreement valued at $11.25 million


Hoffman Estates, IL (June 22, 2020) –The Village of Hoffman Estates and Spectra, the providers of Venue Management and Partnerships at Sears Centre Arena, today announced a new multi-year partnership with NOW Health Group, Inc. in which the arena will be renamed NOW® Arena.

NOW Health Group, Inc., a leading, family-owned natural products manufacturer based in Bloomingdale, Ill., will take over naming rights to the Sears Centre Arena as of September 1, as part of a 15-year agreement unanimously approved by the Village of Hoffman Estates on June 22.  The NOW® Arena contract, valued at $11.25 million over the term, takes over from Transformco (formerly Sears Holdings Corp.), the arena naming rights partner since the venue opened in 2006.

Founded by Elwood Richard in 1968 and still owned by the Richard Family today, NOW® has remained committed to making healthy and quality natural products accessible and affordable for everyone. With a portfolio of more than 1,500 products including supplements, sports nutrition, foods, beauty and health products, and essential oils – plus an additional 200 products across practitioner-brand Protocol For Life Balance® and recently purchased SuperNutrition vitamins – NOW® remains one of the largest independent manufacturers of natural products in the U.S. health food store channel.

“As a company that values family and community first, this partnership couldn’t be a better fit,” said Jim Emme, CEO of NOW Health Group, Inc. “We’re excited to support the neighboring Village of Hoffman Estates and families from the surrounding communities and beyond. The NOW® Arena will continue to be a resource for them to enjoy family-friendly entertainment, high school graduations, concerts and sporting events, while also providing them with opportunities to learn more about healthy products they can feel good about.”

“I am excited to welcome NOW Health Group as the new naming rights partner of the arena. There is a lot of coordination that goes into an agreement like this and NOW Health Group has been creative, engaged, and exciting to work with.” said Bill McLeod, Mayor of Hoffman Estates.  “I want to thank Sears/Transformco for their commitment to the venue since the building first opened in 2006. We look forward to continuing that relationship as Sears/Transformco remains an active supporter of the community.” 

“We could not be more excited to cultivate this new partnership with NOW®,” said Ben Gibbs, Spectra’s General Manager for the Arena. “NOW’s passion to provide value in everything they do goes hand-in-hand with Spectra’s commitment to innovation, collaboration, and a passion for turning events into memorable experiences.”  

NOW® has become a household name as part of a thriving wellness industry, and has seen double-digit growth for nine consecutive years. The company was recently ranked the 106th largest privately held company in Chicago based on 2019 revenue by Crain’s Chicago Business, and carries no debt. NOW® employs more than 900 full-time employees across its corporate headquarters and manufacturing facility in Bloomingdale, and its distribution center in Roselle, Ill. NOW® also owns the 13 Chicagoland-based Fruitful Yield natural health food stores, and NOW® products are sold in more than 80 countries.

NOW® hopes to bring additional business to the arena, including industry conferences, and will have a full branding and promotional presence throughout the venue.

Press Contacts:

Village of Hoffman Estates
William D. McLeod, Mayor

Alana Horinko, PR Manager

Spectra Venue Management
Ben Gibbs, General Manager

Sears Centre Arena, owned by the Village of Hoffman Estates and managed by Spectra Venue Management, is an 11,000-seat multipurpose family entertainment, cultural, and sports arena located in Hoffman Estates, IL. The Sears Centre Arena, which opened in 2006, is designed to accommodate a variety of events including concerts, family shows, and sporting events. For more information regarding the Sears Centre Arena and upcoming events, please visit the arena's website at


Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Spectra’s Venue Management division is the industry leader across a full range of services that impact the bottom?line success of public assembly venues, including marketing and sales, event booking, ticket services and box office management, customer service, operations and engineering and finance and administration. Spectra’s Partnerships division is a widely recognized leader in naming rights, sponsorship, and hospitality sales, representing over 120 facilities in North America. Learn more at Follow Spectra on Facebook, Instagram, Twitter and LinkedIn.

Founded by Elwood Richard in 1968 on the belief that natural is better, NOW Health Group (NHG) is still a family-owned company today. NHG comprises Puresource, Canada’s leading national distributor and manufacturer of natural health products; The Fruitful Yield, a chain of 13 natural food stores in the Chicagoland area; and NOW®, the largest division of the company and manufacturer of more than 1,500 dietary supplements, foods, sports nutrition, beauty & health products and essential oils that are sold in more than 80 countries. In addition, NOW offers an additional 200 skus through its health practitioner brand, Protocol For Life Balance® and recently acquired SuperNutrition vitamins. NOW also private labels for a variety of brands and health food retailers across the country. NHG has over 1,400 employees across North America. After more than 50 years in the natural products industry, NHG remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.